The Real Stats behind Netflix!

Mar 22 2015

So in my last blog I talked about how The US video streaming giant, Netflix is coming to Australia, and its launch is only days away. There has been lots of media around it so far about how its going to go here and what sort of content it will have. 

Well let me give you some stats about how it going in the US, and you can decide for yourself. 

  • In the last quarter of last year, 40 percent of U.S. homes subscribe to a streaming service such as Netflix, Amazon Instant Video or Hulu. 
  • Cable ratings among adults fell 9 percent in 2014, three times the rate of decline over 2013
  • Between 2012 and 2014, viewers ages 50 through 64  watched one hour and 12 minutes less of traditional TV each week; they increased viewing of videos over the Internet by 22 minutes.
  • Viewers ages 35 through 49 watched two hours and five minutes less of traditional TV each week and increased viewing of online videos by 35 minutes.

The full article on this information is here if you want to read it all. But this is breakdown.


In other articles I have read, there has been questions asked of Netflix, "Why have they chosen to come to Australia now?" their answer is simply based around, having a fast enough internet system to cope with it.

For people in Toowoomba, on the east side of town, the NBN is in full roll out. Here, it is full Fibre To The Home (FTTH). Your internet speeds are certainly capable, even on some of the base plans available.

What's been interesting to read is that Netflix CEO, is pushing ISP's to drop download limits, like it has in the US and simply charge for speed. Obviously this would be great for them. But its also probably logical. What has always bugged me is that people are always looking at their download limit and are conscious of what hey are using and consuming and "Not wanting to go over their limit". What we normally see is people are so conscious in fact that they don't use anywhere near their limit. Now doesn't i seem odd that you pay for a limit every month and you don't use it? We should all be flogging the daylights out of our internet and getting he full value of our download every month don't you think? In recent experience I have seen people go over their limits and all that happens is that their internet goes down to slow dial up speed. I have certainly been victim of this myself.

SO what do you do then? Well, call your telco and explain, often they will give you your download limit again as a once off to complete the month (this has happened to my family) or you can find out what your options are if you want to upgrade, chances are you plans have changed and you can get more for the same money anyway.

Anyway, back to the topic. So what we really need to consider here is what you think about Netflix and online streaming, will you use it, if its cheaper than Foxtel, and gives you over 60000 programmes, and is easy to use, and doesn't effect your internet download (because its unmetered by Optus and iinet), and eventually you can get the local TV stations, and, and, and, and the list goes on.

Doesn't it make sense to put a data point at every TV point?

Absolutely it does!

We have been promoting this for a few years now, saying this time will come, and now its here.

Its cheap to do, its even cheaper is you are building a house and you will future proof yourself, or should I say, set yourself up for NOW!

I am a big advocate for data points at every TV point, if you haven't worked it out by now. 

So if that's you, give the office a call 1300 799 734 or click through to the contact us page here.

1 last thing.... if you want to stay in the loop about all the current things happening, you need to like us on Facebook here, and ideally subscribe to our blog here, it will be worth your while.

Until next time

Mark